Westbound Sports Fund
A fund needed that needed its own presence.
Project Overview
Westbound came to us mid-fundraise, needing their Sports Opportunities Fund to feel like its own thing without losing the brand they'd already built.
The challenge was contrast without disconnection. The fund needed to feel cinematic and high-stakes, while staying unmistakably Westbound.
We developed a dark brand extension rooted in their existing identity. Deep charcoals, bold typography, and a custom "Sports" wordmark built to match the weight and character of their primary logo.
Distinct. Cohesive. Built for the room it needed to be in.
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